Hometown for Businesses

Advertise to young Nigerians inside the game they play every day

8,879 young Nigerians spend 36 minutes a day in a Lagos they can walk around in. Put your business on their streets, and see exactly how many walked in.

Start a free pilotChat on WhatsApp

Free 2 weeks · Results dashboard · No contract

Aerial view of a Hometown neighbourhood in the game: walled houses, roads, crossings and traffic

The Hometown audience

Live numbers from the game, updated every hour. No admins or test accounts are counted.

monthly players
8,879
daily players
288
average play a day
36 min
states and the FCT
37
registered players
10,406

Players build houses in their real hometown, run businesses, ride danfo and drive through real Lagos streets. It plays free in the browser on any phone, so your brand reaches people where they already are.

Sell results, not placements

Every brand deal comes with a private results dashboard. You see what players did, day by day.

  • Players who walked into your shop or saw your billboard

  • Players who took your quest

  • “Visit website” and “Call us” taps

  • Coupon codes redeemed

See a sample results dashboard

Premium and native placements

Your business becomes a real place in the city, built to fit the game. These are real screenshots from Hometown.

A duplex compound in the game with a three-car garage, seen from the driveway

Developer show-homes

Estate developers can show a real house type as a walk-through home in the game, with a button that sends leads to their sales team.

How virtual show-homes work

How it works: pilot first

  1. Step 1

    Free 2-week pilot

    We place your business in the game for two weeks at no cost, with a coupon code that only Hometown players get. We send you a short video of your branded shop in the game.

  2. Step 2

    You see the results

    Your private results dashboard counts walk-ins, billboard views, quest takers, taps and coupon redemptions. Your coupon code shows what reached your till.

  3. Step 3

    Then paid, if it works

    If the numbers are worth it, you move to a paid tier. If not, you walk away. No contract for the pilot.

Prices

Every business starts with the free 2-week pilot. After that, pick what fits.

  • Billboard

    ₦10k–₦25k a week, per state

    Your message on the roadside billboards players drive and walk past in the state you choose.

    • Pick one state or several
    • Change the message each week
    • Views counted per player, per day

  • Walk-in location

    ₦50k–₦150k a month

    A branded shop players can walk into: an eatery with a real menu at real prices, a bank branch with a savings tip, a telecom kiosk.

    • On a busy street in the city
    • “Visit website” and “Call us” buttons inside
    • Coupon code for real-world customers

  • Sponsored quest or tournament

    ₦30k–₦100k per campaign

    A quest that sends players to your location, or a tournament with a real prize from your business.

    • Players act, not just look
    • Winners announced in the game
    • Quest takers and finishers counted

  • Developer show-home

    Monthly fee plus a fee per lead

    For estate developers: a walk-through show-home in the Lagos players already live in, with a button to ask for the real one.

    • Players tour the house room by room
    • Leads sent to your sales team
    • You pay more only when leads come

Start your free pilot

Tell us about your business. We reply on WhatsApp with a placement idea, a coupon code and a short video of your branded shop in the game.

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Guides for Nigerian businesses

Questions people ask

What is Hometown?

Hometown is a free multiplayer game set in real Nigerian cities. Players build houses, run businesses, ride danfo and drive through a Lagos they can walk around in. It plays in the browser on any phone, with no download.

Who will see my business?

Young Nigerians playing every day, across all 36 states and Abuja, with most activity in Lagos. The live numbers on this page come straight from the game's database.

How much does it cost to advertise in the game?

Billboards are ₦10k–₦25k a week per state. A walk-in location is ₦50k–₦150k a month. A sponsored quest or real-prize tournament is ₦30k–₦100k per campaign. Developer show-homes are a monthly fee plus a fee per lead. Every business starts with a free 2-week pilot.

How do I know it worked?

Every deal comes with a private results dashboard that counts players who walked into your shop or saw your billboard, quest takers, website and call taps, and coupon codes redeemed. You are paying for results you can see, not for a spot on a map.

Do I need a big brand?

No. A single buka, a salon, a phone shop or a small estate developer can take part. The pilot is free and the smallest paid tier is a weekly billboard in one state.

How fast can my business go live?

Send us your logo, your offer and your coupon code on WhatsApp. We build your placement, send you a short video of it in the game and switch it on.